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Marketing savvy CPG giant taps Venus Williams to boost Downy’s new spot and Beetlejuice to bolster Secret's Whole Body Collection.
September 4, 2024
By: Christine Esposito
Editor-in-Chief
Marketing savvy Procter & Gamble continues to tap into the zeitgeist to showcase (and sell) its home and personal care products. New campaigns are rolling out now for Downy and Secret. In 2024, Procter & Gamble spent approximately $9.6 billion on advertising, including television, print, radio, digital and in-store efforts, according to reports. According to officials speaking at a June 4, 2024 Deutsche Bank event, P&G’s advertising ROI in North America has improved by 40...
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